Brand

Sojern Rebrand

Early 2017, we decided that we neeed to revamp Sojern's brand identity and web presence to represent Sojern's new mission and business goals. Over the span of 5 months, my responsibility was to develop the new brand and review design all the pages. The goal was to create a new website that is easy to navigate and spoke to each of our customer's funnel in a clear and clean way. Our new visual language had to be modern, simple, and vibrant that is photograph and orange-centric.







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