With years of experiences from working in data marketing ad tech and freelancing, I design with the process of creating simple and meaningful designs. My main focus lays in Art Direction and Visual Design for web and print.


I just received my MFA in Web Design & New Media from the Academy of Art University. Woohoo! I also graduated with a BA in Electronic Media Arts & Technology from The University of Tampa some years ago.

Resume

Education

Master of Fine Arts, Web Design and New Media

Academy of Art University, 2012 — 2015

Bachelor of Arts, Electronic Media Arts & Technology, Art Concentration

University of Tampa, 2007 — 2011

Experience

Design Manager @ Sojern, 2016 — Present

Currently managing a small creative team at Sojern, travel's leading performance marketing engine. With 350 million traveler profiles and a powerful platform, Sojern helps you put more heads in beds, travelers in seats, and tourists in towns. Currently one of the fastest growing travel tech companies, Sojern works with top travel brands and independent hotels in North America, Latin America, Europe, Middle East, Africa and Asia-Pacific.

Lead Visual Designer @ Sojern [Dec 2014 — Dec 2015]

Led a small design team in a lean/agile environment, to drive shared vision and innovative design. Updated branding framework and website to help the Sojern team and external partners ensure global brand consistency. Built training program and processes to optimize Creative team support and scaling

Visual Designer @ Sojern [May 2014 — Dec 2014]

Create infographics, mocks, illustrations, and training materials. Led the design of the sales and marketing collateral (product sheets, event flyers, case studies, presentation templates, email newsletters, etc.)

Junior Visual Designer @ Sojern [Oct 2013 — May 2014]

Create infographics, mocks, illustrations, and training materials. Support the production of sales and marketing collateral (product sheets, event flyers, case studies, presentation templates, email newsletters, etc.)

Visual Design Intern @ Sojern [Aug 2013 — Oct 2013]

Assist in development of creative for online and offline marketing and sales programs. Produce and manage display banner ads for client creative advertising campaigns.

Freelance Visual Designer [Dec 2011 — Dec 2014]

Design and develop visually aesthetic websites through HTML5, CSS, and Javascript. Create graphics and designs for brand development, print and web ads, brochures, pamphlets, and logos.




Alameda County Fair

video / school project

Footage from the Alameda County Fair to create an experience for the viewer.



Hello Stache

web / netmag

Featured in the Design Challenged section in net magazine and on Creative Bloq.

A site that helps a gentleman care for his beard or moustache. The concept behind Hello Stache is unique. No beard or moustache is the same – the person behind it makes it different. This is the reasoning behind the design of the random white and red boxes. The idea is that each time the page is refreshed, the photos and content will change.



Beetle Type Anatomy

typography / school project

Recreation of a beetle using type anatomy of Adobe Garamond Pro.



Infographics

illustration / visualizations

Creating stories for data visualizations that are simple and easy to digest.

Click on the images below to see the full-size infographic



UK Travel Trends Over the Holiday Season

infographic

Featured on TTG Media



Abu Dhabi: Formula One Grand Prix 2015

infographic



Wee Monster

app / concept

Children are curious at all ages and this creates a natural opportunity to begin the discussion about sexuality at an early age, but most parents do not because it can be awkward and scary to think about your children learning about sex. By learning early on about sex education, parents can help a child create a healthy and confident attitude towards his/her body.


The main obstacle for Wee Monsters is that it is sex education, which is still a taboo topic for many people and cultures, especially when it is being taught at a young age. According to Dr. Laura Berman, a sex therapist, the main goal of any sex talk is to communicate that sex is a very normal and natural thing. “You want to start these conversations early with your kids—before they find themselves in the circumstances where they’re having to make those healthy sexual decisions.” The topic of sex can be normalized to the point that a trusting and open relationship with your children can be formed in the long run.