THUY PHAM

Senior Visual Designer

downThere

app concept

downThere is a mobile first application that helps young girls to understand the changes happening to their bodies by providing them with journeys to explore with a relatable character, Amie. downThere aims to empower and educate girls to prepare them to make the right decision when a situation arises. By developing a healthy and confident attitude towards their bodies, this could greatly impact their futures.

Concept Video (Best in HD)

The Problem

People are curious at all ages and this creates a natural opportunity to start discussions, especially on sexuality at an early age, but because the topic of sexuality is taboo, the proper education doesn’t get taught or the information is delayed. As a result, the percentage of teen pregnancy is high due to the fact that these girls don’t have the knowledge to help them make the right decision. 3 in 10 girls in the U.S. become pregnant before their 20th birthday according to The National Campaign. According to Dr. Laura Berman, a sex therapist, the main goal of any sex talk is to communicate that sex is a very normal and natural thing. “You want to start these conversations early with your kids — before they find themselves in the circumstances where they’re having to make those healthy sexual decisions.”

The Solution

Knowledge > Empowerment > Conversation
By providing the right information in a fun and explorative way, this can normalize the topic of sexuality to the point that young girls can have open conversations about their thoughts and issues and feel empowered.

Journeys
We go through life experience many journeys and situations. These journeys allow us to explore and make decisions to find the solution, one way or another.

Iterations
How do we remember the information we’ve received? The information is repeated but in short and concise quizzes to iterate the information we want the girls to learn.

Process Book

The book goes more into detail on user testing, target audience, branding, competitive analysis, and research.

Q4 2015 Global Travel Insights Report

art direction, illustration, print

Every quarter Sojern puts out a report to help travel brands understand when travelers are in-market for their product, to increase conversions and bookings. I've designed and art directed over 8 reports and this quarter we did a major refresh on the design. Our past reports followed were getting stale and did not follow the best practices for data visualization. Our goal was to create a report that was modern and delightful with easy to read graphs.

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Landing Page

Infographic

Sojern Redesign

web, art direction

Over a span of 6 months in early 2015, I worked with Abeck Inc. to revamp Sojern's brand identity and web presence to represent Sojern's mission and spoke to our audiences. The goal was to make sure that the new website was easy to navigate and spoke to each of our customer's funnel. Our new visual language is modern, simple, and vibrant that is photograph-centric with a bit of fun, clean illustration.

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UK Travel Trends Over the Holiday Season

infographic, illustration

Featured on TTG Media



Abu Dhabi: Formula One Grand Prix 2015

infographic, illustration

Sojern's Q2 2015 Global Travel Insight

infographic, illustration

Sojern's Roadshow

web, email, print

Sojern's latest Roadshow design. The Roadshow is an exclusive, invite-only event, where senior level hoteliers discuss booking, distribution channels, approaches to measuring ROI, and data insights.

Landing Page




Printed Invite



Email Invite

Hello Stache

web concept

Featured in the Design Challenged section in net magazine and on Creative Bloq.

A site that helps a gentleman care for his beard or moustache. The concept behind Hello Stache is unique. No beard or moustache is the same – the person behind it makes it different. This is the reasoning behind the design of the random white and red boxes. The idea is that each time the page is refreshed, the photos and content will change.

Wee Monsters

app concept, illustration

Children are curious at all ages and this creates a natural opportunity to begin the discussion about sexuality at an early age, but most parents do not because it can be awkward and scary to think about your children learning about sex. By learning early on about sex education, parents can help a child create a healthy and confident attitude towards his/her body.

Concept Video (Best in HD)

The main obstacle for Wee Monsters is that it is sex education, which is still a taboo topic for many people and cultures, especially when it is being taught at a young age. According to Dr. Laura Berman, a sex therapist, the main goal of any sex talk is to communicate that sex is a very normal and natural thing. “You want to start these conversations early with your kids—before they find themselves in the circumstances where they’re having to make those healthy sexual decisions.” The topic of sex can be normalized to the point that a trusting and open relationship with your children can be formed in the long run.

Screens


Characters

Sojern's Conference Schwags

print, illustration



Buttons



Postcards





















Beetle Type Anatomy

typography

Recreation of a beetle using type anatomy of Adobe Garamond Pro..